Starbucks - Case Study Example | Topics and Well Written Essays - 500 words

Starbucks - - Case Study Example Additionally, the paper will describe the role of sustainable development in Starbuck’s approach to social responsibility. The Starbuck 2003 Corporate Social Responsibility Report, Titled â€Å"Living Our Values,† defines the coffee retailer’s approach to social responsibility. The approach focuses on partners, diversity, coffee product, customers, community and environment, and profitability. The three concepts of social responsibility are profit responsibility, stakeholder responsibility, and societal responsibility (Kerin et al, 2010). In relation to profit responsibility, a company should maximize profits for the stakeholders without taking advantage of supply shortages to charge very high prices on products. Starbuck’s observes profit responsibility by selling its product via supermarkets, the company’s retail shops, and by extension taking the Starbuck’s coffee experience to the employer’s offices. It uses low profit grocery market segments, retail business cafes, coffee kiosks, high profit margin kiosks, and corporate cafeterias to reinforce and serve its products using high-class experience. It embraces supplier diversity, pays its coffee suppliers well, and conserves their environment. These measures guarantees high and well deserved profits. Where, profits are significant for the growth of Starbuck’s, profitability is placed last as it depends on adherence to partners, diversity, coffee/product, customers, community and environment principles. In relation to stakeholder’s responsibility, a company focuses on stakeholders that can contribute to the achievement of its objectives. Indeed, the coffee retail shop encourages its partners, to stick to the mission statement, comment on deviations from Starbuck 2003 Corporate Social Responsibility Report, participate, and analyze management decisions. In addition, Starbuck’s accords